In a significant development for content creators and tech enthusiasts, Microsoft Bing has launched a new feature called Bing Video Creator, enabling users to generate AI-powered videos from simple text prompts. This tool is powered by Sora, OpenAI’s advanced video generation model.
While OpenAI currently limits Sora’s access to premium users, Microsoft’s integration brings this cutting-edge technology to the public for free marking the first time Sora has been made available without a paid subscription.
How It Works
Initially available through the Bing mobile app (desktop support is expected soon), Bing Video Creator allows users logged in with a Microsoft account to create up to 10 videos at no cost. After that, each video can be generated by redeeming 100 Microsoft Rewards points earned by using Bing for searches or shopping at the Microsoft Store. For instance, users receive 5 points per Bing search on a PC, capped at 150 points per day.
Videos are generated in a vertical 9:16 format, aligning with popular platforms like Instagram Reels and TikTok. Users can queue three short videos (5 seconds each) at a time. Microsoft has hinted at broader format support in the future, including horizontal video options.
Limitations and Future Updates
Though the “fast” mode promises quick results, video generation may still take several hours. The tool is currently limited in customization—video length can’t be adjusted, and advanced editing features are not yet available.
What This Means for Indian Users
With India being one of the largest markets for mobile-first content creation and social media sharing, the integration of AI video generation into Bing’s app could empower a new wave of creators from digital marketers and educators to influencers and storytellers. The ability to convert text into short-form video content using powerful AI technology, without a paid subscription, lowers the entry barrier for visual content creation in India’s booming digital economy.
This move also reflects Microsoft’s broader ambition to make generative AI tools more accessible globally, helping democratize innovation and spark new opportunities in content creation—even for users in emerging markets like India.
