Samsung is reportedly nearing a strategic investment in Perplexity, an emerging AI-powered search startup, with plans to integrate its advanced AI capabilities across Samsung’s mobile ecosystem.
According to sources familiar with the discussions, the South Korean technology giant may pre-install Perplexity’s AI search assistant on its smartphones and incorporate its search functionality into Samsung’s default internet browser. Additionally, the AI startup’s technology could enhance features within Samsung’s own voice assistant, Bixby, bringing more intelligent and contextual user experiences.
The partnership is expected to be part of Perplexity’s ongoing $500 million funding round, which would place the startup’s valuation at approximately $14 billion. If finalized, Samsung would emerge as one of the key investors in this round, further deepening its commitment to AI innovation.
While the deal has not been officially announced, sources suggest that details could be unveiled later this year.
Samsung isn’t alone in exploring Perplexity’s capabilities. Other major tech players are also taking note, Apple has reportedly considered adding Perplexity as a search engine option in Safari, while Motorola has already partnered with the startup to introduce AI-driven features to its devices.
Relevance to Indian Market
With India being one of Samsung’s largest and fastest-growing markets, this AI integration could enhance the smartphone experience for millions of users. AI-powered search and assistant tools tailored to local languages and usage patterns could significantly improve productivity and accessibility for Indian consumers.
This potential collaboration signals a broader trend among global tech companies investing heavily in next-gen AI tools to redefine mobile experiences, bringing smarter, faster, and more intuitive interactions directly to users’ hands.
