Intel has introduced a new discrete GPU specifically designed for automobiles, the Arc A760A, aiming to bring a “triple-A gaming experience” from the living room to the car. The company announced that vehicles equipped with these new chips will be available as early as 2025, though no specific automotive partners have been disclosed yet.
As consumers increasingly prioritize in-car entertainment, Intel’s new GPU is poised to “unlock a new era of AI-powered cockpit experiences,” according to the company’s press release. The chips are designed to enable advanced features such as voice, camera, and gesture recognition, allowing users to control up to seven high-definition screens rendering 3D graphics, along with six in-vehicle cameras and various interactive functions. Additionally, the system is reportedly capable of running demanding triple-A games, in-vehicle entertainment systems, and AI-driven productivity applications.
The Arc A760A will offer a highly personalized experience for drivers, including capabilities to “execute complex vehicle control commands through natural language processing, accurately answer vehicle-related questions, and even engage in casual conversation with users,” enhancing the overall driving experience.
Intel also highlighted that it has developed over 500 features and AI applications for vehicles, collaborating with more than 100 independent software vendors to create in-vehicle experiences. The A760A GPU will be fully compatible with software created for Intel’s integrated GPU (iGPU) PC platform and will be scalable across various vehicle tiers, from entry-level to high-end models.
This move underscores Intel’s efforts to position itself as a key partner for automakers, especially as the company seeks to diversify its product offerings in response to recent challenges with its PC chip quality control and ongoing financial difficulties, which may lead to significant layoffs.
