Tinder, the popular dating app that helped define modern digital matchmaking, is now testing a new feature that lets users filter potential matches by height, a move likely to spark both interest and debate.
As part of a limited trial, premium subscribers under the Tinder Gold and Platinum plans can now set a preferred height range for matches. This feature was initially noticed by users on Reddit and appears in the app’s “Discovery Settings.”
While selecting a preference for matches who are, say, 5’10” and above won’t completely eliminate shorter profiles from appearing, it will impact the suggestions Tinder offers while swiping. Until now, height preferences were often communicated informally in user bios. This new option adds it as an official filter, giving paying users more control over their dating experience.
Although the feature aligns with Tinder’s goal to help people match based on their specific criteria, it also highlights the app’s evolution toward offering more personalization, and potentially, more superficiality. Height remains one of the most commonly discussed (and controversial) traits in dating profiles.
“This test is part of a broader effort to help users make more intentional connections,” said Tinder’s Vice President of Communications, Phil Price Fry. He emphasized that while not every test leads to a permanent feature, these trials help the company learn and refine the user experience.
Interestingly, this isn’t the first time Tinder has acknowledged the importance of height in dating. The app once jokingly teased the idea of a height verification tool, though that feature never materialized.
For Indian users increasingly turning to dating apps to find compatible matches, this trial marks another step in the growing trend of hyper-customization. Whether it becomes a mainstay or not, it reflects the larger shift in dating platforms offering premium users finer control over their preferences.
