Spotify acquires startup Podz, can improve podcast discovery


Spotify expanding its root in streaming media space. The part of which the company has acquired a startup called Podz. Podz could make it easier to find new podcasts to listen to on the platform. It’s part of the streaming service’s massive podcast push that’s been going on for the past few years, especially now that it has a paid subscription plan for the format.

Podz uses machine learning technology to generate high-quality clips featuring key moments in a podcast that users can listen to. It could give potential new subscribers a preview presumably a more vivid one than what a written description or a random sample can provide of what a podcast is about.

It is also important that The Verge reported that Facebook will launch podcasts next week. The social network’s podcast product will allow listeners to create shareable one-minute clips of the audio shows to increase visibility and engagement. While the Podz acquisition could give podcast discoverability a boost on Spotify, the company introduced several features over the past years to bring audio shows in front of new audiences.