If your Instagram Reels feed has been feeling a bit repetitive lately, Meta has something fresh in store. The platform is rolling out a new feature called “Blend”, designed to make content discovery more social and personalised. With Blend, you and a friend can create a shared Reels feed right inside your Instagram DMs.
The feature allows users to combine their Reels recommendations with those of a friend into a single, curated feed. Think of it as a fun mash-up of both your tastes—so whether your friend is into dance videos or cooking hacks, and you’re more into tech tips or memes, the algorithm finds a balance and creates a feed just for the two of you.
Creating a Blend is simple. You can send an invite to a friend (or a group) directly from a DM or group chat. Once they accept, Instagram automatically generates a custom Reels feed based on both users’ viewing habits and interests.
As you scroll, you’ll even see which videos are recommended for whom, offering a unique glimpse into your friend’s digital preferences—and maybe even discovering something new along the way.
Blend is more than just entertainment—it’s also the latest step in Meta’s push to make Instagram a more socially connected experience. Recently, Instagram also introduced a feature that shows users the Reels their friends have liked. While this can help users discover new content, it’s also a reminder that your Instagram activity isn’t always as private as you might think.
For Indian users who love sharing memes, music, and viral content with friends, Blend could be an engaging way to break the algorithm bubble and explore a wider world of content together.
Whether you’re curious about your friends’ Reels taste or just looking to refresh your own recommendations, Blend brings a fun, social twist to your scrolling experience.
