Google is planning to give priority to websites using secure connections in its search results. In a blog post, the company has said that websites that use secure connections like https over http will get a boost in rank.
“For now it is only a very lightweight signal,” that will affect lesser than 1 percent of global queries. It right now carries less weight than other signals such as high-quality content “while we give webmasters time to switch to https”, Google said. The company has further explained that “we may decide to strengthen it because we would like to encourage all website owners to switch from http to https to keep everyone safe on the web.”
”We hope to see more websites using https in the future. Let’s all make the web more secure!” Google added.
To rank websites, Google uses signals like useful and informative, credible, engaging, high quality and finally more useful than other sites. Gmail was designed secure by default and Google search went the https way in 2010.
