Bumble revealed on Thursday that it is introducing a suite of AI-powered tools designed to help users move beyond matching and build more meaningful relationships. The updates include features that analyze and offer suggestions on profile bios, photos, and written prompts.
One of the key additions is an AI-driven profile assistant that will launch worldwide. The tool provides tailored, practical suggestions aimed at improving how users present themselves in their bios and prompt responses. In the United States, members will also gain access to an AI photo review feature, which evaluates profile pictures and recommends ways to present a more genuine and engaging image.
Based on Bumble’s description, the guidance offered by these tools is relatively straightforward. For example, the photo assistant may advise users to avoid images where sunglasses obscure their face or to diversify their gallery with outdoor shots or pictures with friends. While this type of advice has long been common among friends offering dating tips, Bumble believes many users can still benefit from structured, in-app feedback.
In Canada, the company is piloting a separate feature called “Suggest a Date,” which does not rely on AI. This option allows someone to indicate they are open to meeting in person if a chat starts to lose momentum. According to Bumble, the feature provides a simple way to express readiness to take a connection offline.
Although users can always ask for a date directly, many conversations never progress that far. By introducing a built-in signal of interest, Bumble hopes to reduce hesitation and encourage more matches to transition from messaging to real-life meetings.
“With Suggest a Date, we’re offering a clear way for people to express intent and skip some of the endless back-and-forth that can stall conversations,” said Bumble Chief Technology Officer Vivek Sagi in a statement. “When we make key moments easier to navigate, we help members move forward with more confidence and increase the chances of forming meaningful offline relationships.”
Bumble is not alone in leaning into artificial intelligence. Other major dating platforms, including Match Group’s Tinder and Hinge, have recently rolled out AI-based tools. In December, Hinge introduced a feature designed to generate more engaging opening lines, moving beyond routine greetings like “How are you?”
Tinder has experimented with even more data-intensive approaches. In Australia, the company is testing a feature called “Chemistry,” which invites users to grant access to their camera roll. By analyzing photos alongside responses to personality questions, the AI aims to better understand users’ interests and reduce so-called “swipe fatigue” by recommending more compatible matches.
Meta’s Facebook Dating has explored comparable territory. Last October, it began testing a feature that uses AI to review photos stored in a user’s camera roll including images not yet uploaded to suggest edits.
Despite the surge in AI-driven enhancements, some younger singles are stepping away from dating apps altogether. Instead, they are seeking opportunities to meet people in person, preferring connections that develop organically rather than through algorithms.
