Creatify, an emerging player in the AI-driven advertising space, has raised $15.5 million in a Series A funding round co-led by WndrCo, the venture firm founded by DreamWorks co-founder Jeffrey Katzenberg. This investment signals growing interest in AI-based marketing automation among global tech leaders and investors alike.
The company’s flagship product, AdMax, leverages artificial intelligence to create a high volume of performance-driven video ads tailored for social media platforms such as Instagram, TikTok, and others. By analyzing successful video campaigns, the platform generates content optimized for user engagement and conversion — enabling brands to scale their ad operations faster and more effectively.
Rising Trend in AI-Powered Advertising
The investment aligns with a broader trend in the tech industry, where companies are racing to automate digital advertising. Meta CEO Mark Zuckerberg recently revealed plans to fully automate ad creation using AI tools that could test thousands of ad variants across platforms like Facebook, Instagram, and Threads.
Such automation is reshaping the advertising ecosystem, making it more data-driven, real-time, and hyper-personalized. For Indian businesses, especially D2C brands, e-commerce sellers, and digital-first startups, platforms like Creatify could help reduce ad production costs while improving ROI.
A Bold Bet from an Industry Veteran
Jeffrey Katzenberg, despite his deep roots in traditional media, continues to explore the intersection of content and technology. While not all of his ventures have succeeded Quibi, his mobile-first video platform, famously shut down just months after launch despite raising $1.75 billion — his latest bet on Creatify underscores his belief in AI as the future of digital storytelling and advertising.
Indian Context and Opportunity
India’s advertising market, especially digital, is growing rapidly. With over 700 million internet users and a booming creator economy, the demand for engaging, short-form content is at an all-time high. AI platforms like Creatify have the potential to help Indian advertisers from established agencies to small businesses create high-quality, platform-specific ads at scale, without the traditional cost and time constraints.
As Indian brands increasingly turn to social commerce and performance marketing, tools like AdMax may prove indispensable in staying competitive and relevant.
