Microsoft is killing off the brand “Internet Explorer”


Microsoft is going to kill the brand “Internet Explorer” and with a new name. As all of us know once IE ruled the internet world. Microsoft now confirmed that it will use a new name for its upcoming browser successor code-named as Project Spartan. Speaking at Microsoft Convergence yesterday, marketing chief for Microsoft Mr. Chris Capossela revealed that the company is currently working on a new name and brand. “We’re now researching what the new brand, or the new name, for our browser should be in Windows 10,” said Capossela. “We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.”

Internet Explorer will still exist in some versions of Windows 10 mainly for enterprise compatibility, but the new Project Spartan will be named separately and will be the primary way for Windows 10 users to access the web. Microsoft has tried, unsuccessfully, to shake off the negative image of Internet Explorer over the past several years with a series of amusing campaigns mocking Internet Explorer 6.

Capossela also detailed the power of using the Microsoft brand over just Windows or Internet Explorer, and showed off some research data on a new name for the company’s browser vs. Internet Explorer. Putting Microsoft in front of the new secret name increased the appeal to some Chrome users in the UK. “Just by putting the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high,” says Capossela.

Source: theverge