Google Pixel grabs 10% premium segment share in India


Google’s Pixel and Pixel XL have captured 10% share of the premium smartphone segment in India, as mentioned in a report by the research firm Counterpoint. Google is now trailing Samsung and Apple in smartphone sales in India.

The company had shipped 33,000 units of Pixel to India as of October end, and looking at the surge in phone sales with the supply, it’s pretty impressive in a frame of 17 days. A refreshing and feature-packed Pixel is making for a good proposition against Apple’s iPhone and Samsung’s S series,” analysts at Counterpoint Research said.

Google India spokesperson said, as mentioned in ET, “We are very enthused by the Indian customers and the initial response for Pixel has been extremely positive and in line with our expectation, Pixel is Google’s take on the total user experience as we envision it — bringing the best of

However, the rise in Google’s smartphone market share can be linked with the attractive schemes that were rolled out just after the smartphone was launched. The company was offering no-cost EMIs starting at Rs 3,167 for all online and offline purchases.

It was also offering cashback of Rs 7,000 for HDFC card holders who wanted to buy the phone, which has a starting price of Rs 57,000.

The pricing of the Pixel smartphones is touching iPhone territory. While the question of whether they are worth the money or not is up for debate, the one thing cannot be denied is the fact that these smartphones represent a pivotal turning point in the Android vs iPhone battle.

Pixel Prices
32GB : Rs 57,000
128GB : Rs 66,000

Pixel XL prices
32GB : Rs 67,000
128GB : Rs 76,000