This clever billboard coughs at people who smoke nearby (Video)


Most smokers are used to hearing complaints about their habit, but few of those complaints are lodged in the form of a coughing billboard.

As part of a new anti-smoking awareness campaign in Sweden, the ad agency Akestam Holst has installed a kiosk in Stockholm’s busy Odenplan square.

Whenever a person lights up near the billboard, which is outfitted with a smoke detector, a virtual man will produce a nasty, barking cough on-screen.

In the video introducing the billboard, smokers react with a mixture of delight, surprise, and mild disdain for the digital secondhand smoker.

After a few seconds, the screen then displays an ad for various cessation products from Apotek Hjartat – hopefully within enough time to catch the smoker mid-puff.

Ida Persson, a spokeswoman for the agency, says the billboard is meant to help people make good on a common New Year’s resolution: quit smoking.


Source: businessinsider