Star Wars to launch obnoxiously branded smartphones in Japan


As you know, Star Wars has grown into one of the most blatantly commercialized franchises, selling anything that consumers will buy – from grossly overpriced children’s toys to tacky novelizations. And now smartphones.

Against the backdrop of the upcoming release of the awfully redundant spin-off Rogue One: A Star Wars Story, Japanese mobile operator SoftBank has struck a deal with the Star Wars franchise that will see the carrier retail a pair of special edition smartphones that let you pick your Force allegiance.

Put together by Sharp, the devices will be available strictly in Japan and will come in both Dark as well as Light side editions.

Here are some of the unimpressive specs:

  • 5.3-inch 1080p IGZO display
  • Snapdragon 820 processor
  • 22.6-megapixel camera
  • 3,000mAh battery
  • TV tuner
  • 3GB of RAM
  • 32GB of storage (plus microSD slot)
  • 7.6mm thick, 155g

Among other things, the special edition smartphones will arrive with a bunch of custom-themed features including an obnoxious Android 6.0 skin in light and dark side variants, as well as a dedicated Star Wars movie player app that lets you stream The Force Awakens for free until 2020. You’ll also get special edition live wallpapers, emoji and ringtones.