London-based consumer tech brand Nothing is launching its first exclusive retail store in India, marking a major milestone in what has become its largest market globally. The new outlet, located in Rajajinagar, Bengaluru, aims to serve a strong and growing community of users in the region.
The two-level store has been designed as an immersive brand space, showcasing Nothing’s hardware lineup along with upcoming projects. Visitors will be able to purchase devices and official merchandise, with options for limited customization on select products. The experience has been crafted to reflect the company’s design-first philosophy, incorporating elements inspired by product engineering and testing environments.
The store will feature devices from both Nothing and its sub-brand CMF, which focuses on more affordable offerings. CMF operates out of India and collaborates with domestic manufacturing partners to support local production. According to the company, the two brands target different customer segments. Nothing catering to a more design-conscious, premium audience, while CMF focuses on delivering thoughtfully designed products at accessible price points.
India has emerged as Nothing’s fastest-growing market. Industry data from IDC previously indicated that the brand crossed the 2% smartphone market share mark in the country and recorded strong year-on-year shipment growth in 2025.
Nothing joins other global tech brands expanding their physical retail presence in India. For example, Apple is also strengthening its footprint with additional stores planned in major cities.
This Bengaluru outlet is Nothing’s first standalone store outside its home base in London. The company has announced plans to open more retail locations in Tokyo and New York, although specific launch dates have not yet been disclosed.
Founded by entrepreneur Carl Pei, Nothing has attracted significant investor interest. In 2024, the company secured $200 million in Series C funding at a valuation of $1.3 billion, backed by global investors including Tiger Global. To date, the startup has raised approximately $450 million to fuel its expansion.
Address:
Nothing India
220, 28th Cross Road, 2nd Block,
Rajajinagar, Bengaluru, Karnataka 560010
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