Fueled by a passionate audience of owners, collectors, and enthusiasts across FerrariChat, Canossa, Cavallino, Motorsport Network has launched justRED.com as the new, premier marketplace dedicated exclusively to Ferrari. Motorsport Network’s integrated digital platform has a global monthly reach of 61 million automotive and racing fans.
Leveraging existing peer-to-peer transactions within the FerrariChat community, justRED.com brings a unique solution to connect Ferrari buyers and sellers with a network of certified Ferrari dealers, offering an innovative transactional experience.
justRED.com provides dealers and private sellers with direct access to the world’s largest audience of engaged Ferrari owners and enthusiasts. A recent study reports Ferrari as having a 24% share of the super-luxury automotive market, and at auctions in 2020, Ferrari led with a 41% share of all super luxury automobile lots. Both insights are indications of the high desirability of Ferrari amongst the ultra-affluent and signal the appeal for a marketplace dedicated to the Prancing Horse.
justRED.com joins Motorsport Network’s Driven Lifestyle division along with the recently announced duPont Registry, European Sport Communication, and Hammer Price acquisitions. The new division is the culmination of the culture, community, and commerce of the world’s luxury and classic automotive lifestyle in one ecosystem.
Source: Insideevs
