Google India on Thursday launched new AdWords features that will load pages 20 percent faster to provide instant information.
“With the new AdWords, there is less clutter and more intuitive workflows, allowing advertisers to now quickly make the changes that will move their business forward,” said Jerry Dischler, Vice President of Product Management, AdWords, in a statement.
Google AdWords is a platform where people can advertise ads in the sponsored links section next to search results to boost website traffic and sales. Google has brought in several features like extensions, call bid adjustments, and landing pages in AdWords.
‘Extensions’ enhances information such as links, phone numbers or promotions. Globally, with new design and layout, customers like iProspect North have saved 30 percent more time on average when completing everyday tasks, the company said.
‘Call bid adjustments’ allow publishers to control how often the call option appears with search ads.
‘Landing pages’ page to help publishers see how landing pages are performing. On this new page, advertisers will be able to identify which URLs in their account are mobile-friendly, which ones drive the most sales, and which ones may require attention.
