Google has acquired music streaming service, Songza. This is Google’s answer to Apple’s acquisition of Beats. The terms of the deal have not been disclosed. Songza uses contextual data about you to decide the best playlist for you at any given time. These lists are put together by DJs, musicians and music critics rather than some algorithm that looks at meta data like genre or BPM. It not only knows what people listen to, but when they listen to it, what the weather is like and where they are. So when this combines with Google’s contextually-driven services, you could wake up in the morning and Google Now will select a playlist for you from All Access.
About the acquisition, Google says that, “We aren’t planning any immediate changes to Songza, so it will continue to work like usual for existing users. Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products.”
